Our purpose

‘All eyes on the road’ is brought to you by Smith&Smith® and is designed to educate Kiwi drivers and the industry on vehicle safety technology commonly known as Advanced Driver-Assistance Systems (ADAS), ADAS capabilities and how these can contribute to road safety.

 

Many modern vehicles now have ADAS safety features such as autonomous emergency braking and adaptive cruise control, enabled by technology. ADAS use sensors and cameras to detect obstacles or driver errors and respond accordingly. They are designed to avoid accidents by alerting the driver to problems, implementing safeguards, and often taking control of the vehicle if necessary.  So when your car automatically brakes for you, or beeps when you cross the white line without indicating, it is trying to keep you and your passengers safe.

 

What many peoplee don’t know is that some ADAS are enabled via a forward-facing camera which looks through the vehicle’s windscreen . When a windscreen is damaged or replaced, it is important for this camera to be recalibrated if the manufacturer specifies it. Even a small deviation can have a big effect on the accuracy of safety features that an increasing number of drivers are becoming accustomed to.

 

The increasing prevalence of ADAS should improve NZ vehicle and road safety, but these benefits can only be fully realised if drivers understand the importance of utilising them, their full capability and if the standard to which the technology is recalibrated is assured.

That’s why we’re investing in education on ADAS and what we need to do to harness its potential – to help keep kiwis safer on our roads.

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